Our Marketing Efforts Include:
STAGING & PROFESSIONAL PHOTOGRAPHY:
We partner with the Dragonfli Company, which are professional home staging photographers who specialize in real estate photography. Gaining the attention of homebuyers searching online begins with high quality and high resolution photos that capture the best features of your home.
BROKERS SHARING INFORMATION:
Using Keystone MLS and other Central PA MLS, information about your home can be shared with all brokers around the area. This includes listing services, photos, and details of your home, allowing for the availability of your home to be sold to be seen by many other agencies. Using MLS offers an opportunity for active buyers to receive automatic updates, which will then be viewed by potential buyers.
With most home buyers starting their process by online searching, it is critical to value your resources and market on all online platforms to maximize your internet interactions. Therefore, we distribute each home to our social platforms such as Instagram, Facebook, and our webpage Ingramteam.net. We also shift our focus to homes posted on Realtor.com, Zillow.com and more.
CUSTOM PROPERTY WEBSITE:
Neighborhoods or communities working hand in hand with us will have a custom created page on our website which will include property-specific address, large photographs, detailed descriptions, floor plans, and more. This option provides viewers with a dynamic way to learn more about available homes, to contact your agent for more information, or to schedule a private tour. Our page consists of Creekside Neighborhood located in New Providence, PA by Kenneth Homes.
We use social platforms to feature homes via Facebook, Instagram, TikTok, and our webpage. Each of these outlets shares useful and viewable content, allowing for content to be shareable within various online communities. Social networking sites are a fantastic way not only to promote your property, but also to build and maintain relationships with past, present and future clients. Our recipient lists include thousands of area brokers in the region and our client lists. We also use a dynamic email marketing service to creatively reach a variety of audiences. These features are tied with our social networking, including automatic social media distribution (to Facebook, Twitter and Instagram), clickable maps, one-click access to additional property information, one-click access to the listing agent, and more.
Open houses attract high attention and typically help to gain larger audiences. This is an effective way to appeal to active buyers and attract neighbors who may also share the news. With a new homes availability, you want the maximum number of potential buyers to be interested, including friends, family, and colleagues. This is often also marketed via social platforms.
Taking advantage of every social platforms will never be considered a con for real estate companies. To gain a bonus, running daily, weekly, monthly, or yearly ads via social platforms can boost your posts and gain more views. Advertising this way can dramatically increase your online data feed with minimal cost.
We design full color, glossy direct mail pieces to be sent to a target audience. This could include door knockers, tri-fold letters, postcards and more. We use direct mail marketing to communicate critical property information, while reflecting the elegant look and feel of homes. Examples include promoting the RL Ingram Real Estate agency, coming soon housing, recent solds, easy contact information, greetings and thank you, houseaversaries, birthdays, and more.